No matter the scope or scale of the project, the Happier World team relies on a single objective : beyond "bigger metrics" like additional square feet or incremental revenue, we make it our first focus to create environments where guests feel happier. And although this target may seem difficult to grasp at first, our criteria for success often manifests itself in a very visible way : a unique twinkle in the eye of visitors on public opening day, which fills our clients and our teams with pride.
Once we have managed to create this feeling, every other objective becomes an afterthought : environments where guests feel happier leave a profound mark in their mind and make them want to come back, leading to increased word-of-mouth, attendance and revenues.
Happier guests are also the source of sustainable success : a great majority of sites where we have been involved are still operational today, attracting hundreds of thousands of visitors and generating solid revenues year after year. More importantly, they have managed to hold a special place in the hearts of their audience on the long term, as places of happiness.
Noticing happier guests is fairly obvious - but creating the right conditions for this feeling to happen is not. Throughout the years, we have made it our mission to understand what constitutes an environment where people feel happier - not only in the field of leisure, but also in every industry where welcoming visitors is key. And to fully reach our vision for our clients, we often stand out from what traditional decision-making processes impose in order to embrace more complex or unconventional approaches. However, because the guest is always our #1 priority, the results prove not only more economically viable but also more sustainable through time.
Furthermore, we have become experts not only on how to make one guest happier for one hour - but above all how to make 10'000 guests happier for a full day or more. To apply our unique vision at scale, we understand that it is essential to go beyond "personal development" towards shared and multigenerational experiences : with family, with friends, and with strangers.
Finally, we believe that instead of being dictated by directives, moments of deep happiness always start with a deeply happy environment, where people are naturally and often unconsciously allowed to relax, to laugh, to share and to express themselves. To the core, our vision and our expertise are to create those environments - for people to nurture happiness within themselves and with their loved ones.
What if growing happiness was not limited to the fields of leisure or well-being, but considered as an overarching goal for our societies ?
In the face of climate change, what if a new generation of "happy places" could serve as role models ? What if they showed that refocusing our resources towards a low carbon society is not just about survival and restrictions, but can actually lead to a happier world?
Happier World launched an initiative to grow a network of leaders who place happiness growth at the heart of priorities and decisions in their businesses, organizations, institutions and communities.
In the current context in Europe, we can recall what Albert Camus, winner of the Nobel Prize for Literature, wrote in 1954, at the height of the Cold War: "We must mend what has been torn apart, make justice imaginable again in a world so obviously unjust, give happinesss a meaning once more."